Designed for the novice, this book takes the confusion out of advertising. In clear, simple language, Steve leads the reader by the hand and takes you through the marketing maze with simple, easy-to-follow concepts and strategies.

• 100’s of specific suggestions and guidelines for better ads
• Over 125 illustrations, designs, logos, and sample ads
• How to create a winning logo
• How to write riveting copy and headlines that get attention
• 7 secrets for making great print ads
• Learn the 3 basic building blocks of an ad campaign
• How to use the media more effectively
• The ethics and morality of good advertising

Price: $21.95

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